|Last Quarterly Update:||11/21/2016|
|SIC Codes:||3691, 3692|
|Industry Overview||Trends & Challenges||Industry Forecast|
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Companies in this industry manufacture primary (disposable) batteries and storage (rechargeable) batteries for consumer, automotive, and industrial use. Major US companies include East Penn Manufacturing, Energizer, EnerSys, Exide Technologies, Duracell, and Spectrum Brands (Rayovac); leading companies based outside the US include Taiwan's Cheng Uei Precision Industry (known as Foxlink), GP Batteries (Singapore), GS Yuasa (Japan), Johnson Controls (Ireland), and SAFT (France).
The global battery market generates about $85 billion in annual revenue, according to Freedonia Group. Revenue is expected to reach $120 billion in 2019, driven by an increase in the use of consumer electronics, including smartphones. Top markets include China and the US.
The US battery manufacturing industry includes about 200 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $11 billion.
Demand depends primarily on the level of activity in the automotive and electronic sectors of the economy. Personal income drives new battery purchases in consumer goods, and consumer usage levels drive demand for replacement batteries. Large companies have economies of scale in purchasing. Smaller producers compete by focusing on specialized products and customer service. The US industry is highly concentrated: the eight largest companies account for about 75% of revenue.
Imports account for 45% of the US market for batteries; leading sources are China, Japan, and Mexico. US-manufactured batteries are exported primarily to Canada and Mexico. Exports total about 35% of US ...
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