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Companies in this industry provide food services in casual atmospheres to seated patrons who are served by wait staff and pay after eating. Major companies include Bloomin' Brands, Brinker International, and Darden Restaurants (all based in the US), along with Cara Operations (Canada), The Restaurant Group (UK), and Skylark (Japan).
Worldwide consumer foodservice revenue, which includes revenue for casual restaurants and other types of dining establishments, totals about $3 trillion annually, according to Euromonitor. The Asia/Pacific region, North America, and Western Europe are the largest foodservice markets. The countries with the most full-service restaurant locations include China, India, South Korea, Japan, and the US.
The US full-service restaurant industry, which includes casual restaurants, comprises more than 230,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $225 billion.
Demand for casual dining is driven by personal income, consumer tastes, and demographics. The profitability of individual companies depends on sales of high-margin items and effective marketing. Large companies have advantages in marketing, purchasing, and access to capital. Small companies can compete effectively by offering superior food or customer service. The full-service restaurant industry is highly fragmented: the 50 largest companies account for about 20% of revenue.
Full-service casual restaurants compete with fast-food and other limited service restaurants, fine-dining establishments, specialty eateries such as coffee shops, and grocery stores. They also compete with food prepared ...
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