Casual Restaurants Industry Profile

Report Page Length: 10-12
Last Quarterly Update: 2/12/2018
SIC Codes: 5812
NAICS Codes: 722511
Chapters Include:
Industry Overview Trends & Challenges Industry Forecast
Quarterly Industry Update Call Prep Questions Website & Media Links
Business Challenges Financial Information Glossary & Acronyms
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Excerpt from Casual Restaurants Industry Profile

Companies in this industry provide food services in casual atmospheres to seated patrons who are served by wait staff and pay after eating. Major companies include Bloomin' Brands, Brinker International, Darden Restaurants, and OSI Restaurant Partners (all based in the US), along with Cara Operations (Canada), The Restaurant Group (UK), and Skylark (Japan).

Worldwide food service revenue, which includes revenue for casual restaurants and other types of dining establishments, totals about $2.7 trillion annually, according to Euromonitor. The Asia/Pacific region, North America, and Western Europe are the largest food service markets. Latin America and the Middle East/Africa region are leading growth markets for the food service sector.

The US full-service restaurant industry, which includes casual restaurants, comprises about 245,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $225 billion.


Demand for casual dining is driven by personal income, consumer tastes, and demographics. The profitability of individual companies depends on sales of high-margin items and effective marketing. Large companies have advantages in marketing, purchasing, and access to capital. Small companies can compete effectively by offering superior food or customer service. The full-service restaurant industry is highly fragmented: the 50 largest companies account for about 20% of revenue.

Full-service casual restaurants compete with fast-food and other limited service restaurants, fine-dining establishments, specialty eateries such as coffee shops, and grocery stores. They also compete with ...

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