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Companies in this industry manufacture china and earthenware plumbing fixtures, tableware, and other ceramic products. Major companies include CoorsTek, Gerber Plumbing Fixtures, and Kohler (all of the US), as well as Chaozhou Three-Circle (China), Duravit and Villeroy & Boch (both of Germany), and Kyocera, NGK Spark Plug, and TOTO (all of Japan).
Worldwide demand for plumbing fixtures is expected to rise more than 5% per year to reach a value of more than $70 billion by 2018, according to the Freedonia Group. Urbanization and rising incomes in the developing world, along with recovering construction markets in North America and Western Europe, are the chief demand drivers for china and earthenware plumbing fixtures and ceramic electrical products. Rising household formation rates and increased disposable incomes in emerging markets should also drive demand for other china, earthenware, and pottery products.
The US china and earthenware plumbing fixture industry includes about 650 companies with combined annual revenue of about $2 billion.
Demand is primarily driven by construction spending and consumer income. The profitability of individual companies depends on efficient operations and effective marketing. Large companies enjoy economies of scale in purchasing and marketing. Small companies can compete by offering niche products. The industry is highly concentrated: the 50 largest companies account for nearly 85% of industry revenue.
Imports, which primarily come from China and Mexico, account for about 80% of the US market. China accounts ...
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