Cookie & Cracker Manufacturing Industry Profile

Report Page Length: 10-12
Last Quarterly Update: 2/20/2017
SIC Codes: 2052
NAICS Codes: 311821
Chapters Include:
Industry Overview Trends & Challenges Industry Forecast
Quarterly Industry Update Call Prep Questions Website & Media Links
Business Challenges Financial Information Glossary & Acronyms
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Excerpt from Cookie & Cracker Manufacturing Industry Profile

Companies in this industry make cookies, crackers, ice cream cones, and similar bakery products. Major companies in the US include Kellogg's US Snacks Division, Mondelez International, Pepperidge Farm, and Snyder's-Lance; other leading firms include Britannia Industries (India), M. Dias Branco (Brazil), Ülker Bisküvi Sanayi (Turkey), and United Biscuits (UK).

Global retail sales of cookies, crackers, and other sweet and savory biscuits total more than $90 billion per year, according to Euromonitor. The US, China, and India are the world’s leading biscuit producers, and India is the largest consumer.

The US cookie and cracker manufacturing industry includes about 300 companies with combined annual revenue of about $11 billion.

Companies that manufacture such food items as snack chips, fresh-baked cookies or breads, hard or soft pretzels, or refrigerated dough mixes are covered in separate industry profiles.

COMPETITIVE LANDSCAPE

Demand is driven by population growth, consumer tastes, and health considerations. The profitability of individual companies depends on efficient operations, effective marketing, and a strong sales force. Large companies have advantages in purchasing, distribution, and marketing. Small operations can compete effectively by manufacturing allergen- and sugar-free products, high-end cookies and crackers, or products containing unusual ingredients. The US industry is highly concentrated: the top 50 companies account for more than 90% of industry revenue.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major products are cookies and similar sweet items (about 50% of US industry revenue) and crackers (40%). Popular cookies include chocolate chip, oatmeal, ...

 
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