Directory & Mailing List Publishers Industry Profile

Report Page Length: 10-12
Last Quarterly Update: 6/12/2017
SIC Codes: 2741, 7331
NAICS Codes: 511140
Chapters Include:
Industry Overview Trends & Challenges Industry Forecast
Quarterly Industry Update Call Prep Questions Website & Media Links
Business Challenges Financial Information Glossary & Acronyms
View Full Sample Add To Cart

Excerpt from Directory & Mailing List Publishers Industry Profile

Companies in this industry publish business or telephone directories and mailing lists in print or electronic formats. Major companies include Dex Media and YP (both based in the US), Hibu (UK), Solocal (France), and Yellow Media (Canada).

Directory and mailing list publishers primarily conduct business at a local level, though some mailing list companies provide international information and have operations overseas.

The US directory and mailing list publishing industry includes about 1,100 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $8 billion.

COMPETITIVE LANDSCAPE

Demand for directories is driven by local population growth and local ad spending; demand for mailing lists is driven by corporate profits and spending on marketing. The profitability of individual companies depends on efficient operations and new customers. Large companies have advantages in supplier negotiations and in serving multiple markets; small companies compete by targeting niche or specialized markets. The US industry is highly concentrated: the 50 largest companies account for about 90% of industry revenue.

The directory and mailing list publishing industry competes for audience attention and advertising spending with various media, including newspapers, radio, television, the Internet, billboards, direct mail, and telemarketing sources.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major products include printed directories (about 80% of sales), database subscriptions (nearly 15%), and mailing lists (less than 5%). Although some consumers still use printed directories, Internet listings and other online tools have largely supplanted the phone book ...

 
View Full Sample Add To Cart Return to the Industry Profile Menu

Related Profiles

Here are a few profiles related to Directory & Mailing List Publishers that you also might be interested in viewing:

Would you or your company benefit from having unlimited access to First Research's industry intelligence tools?

Learn More About Subscription Options