|Last Quarterly Update:||12/12/2016|
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Companies in this industry design, develop, market, and support software used in education and training. Major companies include Blackboard, Campus Management, Renaissance Learning, Rosetta Stone, and SkillSoft (all based in the US); as well as software divisions of publishers such as Cengage Learning and Scholastic Corporation and training units of diversified software providers such as Oracle and SAP. Top firms based outside the US include Affero Lab (Brazil), NIIT Limited (India), and Promethean World (the UK).
The worldwide e-learning market, which includes education and training software, generates about $50 billion in annual revenue, according to Docebo. The market is growing rapidly: Technavio predicts a compound annual growth rate of 18% for global e-learning by 2020. The US and Western Europe are the largest markets for educational software; the Asia/Pacific region is the fastest-growing market.
The North American e-learning industry generates combined annual revenue of about $25 billion. About 850 US companies create software and digital content for the PreK–12 education segment, a market worth more than $8 billion, according to the Software & Information Industry Association.
The US education and training software industry is a subset of the computer software industry, which is covered in a separate industry profile.
Demand is driven by corporate and consumer spending. The profitability of individual companies depends on technical expertise and effective marketing. Large companies enjoy economies of scale in marketing and customer support. ...
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