Greeting Card Publishers Industry Profile

Report Page Length: 10-12
Last Quarterly Update: 9/4/2017
SIC Codes: 2771
NAICS Codes: 511191
Chapters Include:
Industry Overview Trends & Challenges Industry Forecast
Quarterly Industry Update Call Prep Questions Website & Media Links
Business Challenges Financial Information Glossary & Acronyms
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Excerpt from Greeting Card Publishers Industry Profile

Companies in this industry primarily publish print greeting cards. Major companies include Hallmark, American Greetings, and CSS Industries (all based in the US), as well as IG Design Group and Carte Blanche Greetings (both based in the UK), and Archies Limited (India).

The global greeting cards market has been disrupted by the proliferation of digital media, growing postal rates, and expanding do-it-yourself alternatives. Sales of greeting cards worldwide are forecast to decline to $21 billion by 2020, according to Global Industry Analysts. Still, print cards remain a popular way to celebrate holidays and commemorate special occasions, especially in developed nations. Europe is the largest regional market, led by the UK, while the Asia/Pacific region is the world's fastest-growing market.

The US greeting card publishers industry includes about 100 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $3.5 billion.

Companies that publish greeting cards exclusively online are covered in a separate industry profile for Internet Publishing, Broadcasting & Search Portals.

COMPETITIVE LANDSCAPE

Demand is driven by consumer disposable income. The profitability of individual companies depends on marketing expertise, efficient operations, and product innovation. Large companies may enjoy economies of scale in product development and distribution. Small companies can compete effectively by offering specialized or unique products. The US industry is highly concentrated: the top 50 companies account for nearly 100% of revenue.

Competitors include internet companies and photo services ...

 
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