Health Supplement Stores Industry Profile

Report Page Length: 10-12
Last Quarterly Update: 2/19/2018
SIC Codes: 5499
NAICS Codes: 446191
Chapters Include:
Industry Overview Trends & Challenges Industry Forecast
Quarterly Industry Update Call Prep Questions Website & Media Links
Business Challenges Financial Information Glossary & Acronyms
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Excerpt from Health Supplement Stores Industry Profile

Companies in this industry sell vitamins, minerals, and dietary supplements from physical retail locations. Major companies include GNC Holdings, Vitamin Shoppe, and Vitamin World (all based in the US), along with Holland & Barrett (UK).

Worldwide, annual sales of vitamins and dietary supplements through all channels surpassed $130 billion in 2016 and are expected to exceed $220 billion in 2022, according to Zion Market Research. The Asia/Pacific region is the world's largest market, while a significant amount of growth is expected to come from Latin America, driven by rising urban populations, modernizing retail channels, and increasing middle-class income.

The US health supplement store industry includes about 10,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $8 billion.


Health and nutrition trends, aging populations, and consumer spending drive demand. The profitability of individual companies depends on product innovation, effective merchandising, and competitive pricing. Large companies have advantages in purchasing, distribution, finance, and marketing. Small companies can compete effectively by providing superior customer service, offering unique products, serving a local market, or leveraging online sales. The US industry is concentrated: the top 50 companies generate about 55% of sales.

Health supplement stores compete with discount stores, supermarkets, drugstores, mail order and internet retailers, health food stores, and direct sellers of supplements. The highest concentrations of vitamin, mineral, and health supplement sales are in supermarkets and superstores, followed closely ...

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