Nursery & Floriculture Production Industry Profile

Companies in this industry grow nursery and floriculture products such as flowers, nursery stock, shrubbery, trees, and seeds. Major US companies include Altman Plants, Bell Nursery, Costa Farms, Kurt Weiss Greenhouses, Metrolina Greenhouses, and Rocket Farms.

The global value of greenhouse, nursery, and flowers market is expected to grow at a compound annual growth rate (CAGR) of about 9.5% by 2027, according to The Business Research Company. The industry will reach over $725 billion at the end of the forecast period. The Asia-Pacific region and Western Europe region are the largest markets.

The US nursery and floriculture production industry includes more than 8,950 producers with combined annual revenue of about $7 billion.

COMPETITIVE LANDSCAPE

Demand is driven by consumer income, home sales and new home construction, and commercial real estate construction. The profitability of individual companies depends on anticipating demand for various types of plants, efficient distribution, and competitive pricing. Large operators have economies of scale in distribution. Small operators can compete successfully by raising specialty plants or serving a local market. The US industry is concentrated.

PRODUCTS, OPERATIONS & TECHNOLOGY

Products include flowers and flowering plants, shrubs, Christmas trees, sod, and seeds, as well as food plants like tomatoes. Large commercial growers concentrate on producing container-grown ornamental plants for indoor and outdoor use, including bedding plants (usually grown in flats and transplanted into beds by the end-user); shrubs; and flowering potted plants. Products include annuals ...