Personal Care Products Manufacturing Industry Profile

Report Page Length: 10-12
Last Quarterly Update: 8/7/2017
SIC Codes: 2844
NAICS Codes: 325620
Chapters Include:
Industry Overview Trends & Challenges Industry Forecast
Quarterly Industry Update Call Prep Questions Website & Media Links
Business Challenges Financial Information Glossary & Acronyms
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Excerpt from Personal Care Products Manufacturing Industry Profile

Companies in this industry manufacture toiletries and grooming products, including perfumes, shampoos, skin lotions, and shaving cream, as well as lipstick, mascara, and other cosmetics. Major companies include Estee Lauder, Johnson & Johnson, and Procter & Gamble (all based in the US), as well as L’Oreal (France), Shiseido (Japan), and Unilever (the Netherlands and the UK).

The global personal care products industry has revenue of about $260 billion per year, according to the Personal Care Products Council. China and India are among the fastest-growing markets for personal care products.

The US personal care products manufacturing industry includes about 850 companies with combined annual revenue of about $42 billion.


Demand is driven by population growth and consumer preferences. The profitability of individual companies depends on product innovation, effective sales and marketing, and efficient operations. Large companies have scale advantages in purchasing, manufacturing, distribution, and marketing. Small companies can compete effectively by offering specialized products. The US industry is concentrated: the 50 largest firms account for about 90% of industry revenue.

Nearly all large US manufacturers are expanding operations, sales, and distribution internationally. Exports are about 20% of US production. Top export markets include Canada and the UK. Imports are significant, representing about 20% of the US market. Key import sources are France, Canada, and China.


Major products include cosmetics (35% of US industry revenue), hair products (20%), and creams and lotions (20%). Other products ...

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