Publishing Industry Profile

Report Page Length: 10-12
Last Quarterly Update: 10/2/2017
SIC Codes: 2711, 2721, 2731, 2741, 2771
NAICS Codes: 5111
Chapters Include:
Industry Overview Trends & Challenges Industry Forecast
Quarterly Industry Update Call Prep Questions Website & Media Links
Business Challenges Financial Information Glossary & Acronyms
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Excerpt from Publishing Industry Profile

Companies in this industry publish newspapers, magazines and other periodicals, books, directories, and mailing lists, as well as items such as calendars, greeting cards, and maps. Major companies include Advance Publications, Hallmark, News Corp, and Thomson Reuters (all based in the US), as well as Axel Springer (Germany), Lagardère (France), and Pearson and RELX Group (both in the UK).

The global publishing market will generate more than $357 billion in annual revenue by 2020, according to Technavio. The US and China are the major book publishing markets in terms of sales, while Brazil and Mexico have high growth potential for consumer digital magazines and e-books, due to their improving broadband infrastructure. The US publishing industry includes about 18,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $96 billion.

Book publishers, newspaper publishers, magazine publishers, and directory and mailing list publishers are included in this industry and further discussed in separate industry profiles. Internet publishing, which is not included in this industry, also is covered in a separate profile.

COMPETITIVE LANDSCAPE

Demand for books, magazines, and greeting cards is driven by consumer income, while demand for newspapers and directories is related to local population growth and local ad spending. The profitability of individual companies depends on marketing expertise, efficient operations, and new customers. Large companies benefit from the ability to share resources across multiple content outlets. Small ...

 
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