Radio Broadcasting & Programming Industry Profile

Report Page Length: 10-12
Last Quarterly Update: 4/10/2017
SIC Codes: 4832
NAICS Codes: 51511
Chapters Include:
Industry Overview Trends & Challenges Industry Forecast
Quarterly Industry Update Call Prep Questions Website & Media Links
Business Challenges Financial Information Glossary & Acronyms
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Excerpt from Radio Broadcasting & Programming Industry Profile

Companies in this industry operate radio broadcast studios and transmit music, talk shows, news, and other audio entertainment formats to the public. Major US-based companies include iHeartCommunications (formerly Clear Channel Communications), Cumulus Media, and Sirius XM Radio; leading companies based outside the US include the British Broadcasting Corporation (the UK), NRJ Group (France), and Promotora de Informaciones, also known as Grupo Prisa (Spain).

Revenue for the global radio industry is forecast to rise at an annual growth rate of about 2% between 2016 and 2020, according to PricewaterhouseCoopers. The US is the world's largest traditional radio advertising market, followed by China and Canada. The UK is set to surpass Japan as the world's fourth-largest radio advertising market in 2017, driven by its thriving, youthful audience for broadcast music.

The US radio broadcasting and programming industry includes about 6,700 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $19 billion.

The industry includes radio networks and stations, but not companies that broadcast only on the internet or that primarily produce taped radio programs.

COMPETITIVE LANDSCAPE

Business advertising and consumer demographics drive demand. The profitability of individual companies depends on advertisement volume, programming mix, and efficient operations. Large companies have economies of scale in sales operations and in contracting for programming. Small companies can compete effectively with special programming or broadcasters who attract large audiences. The US industry is ...

 
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