Recreational Vehicle Parks Industry Profile

Report Page Length: 10-12
Last Quarterly Update: 1/30/2017
SIC Codes: 7033
NAICS Codes: 721211
Chapters Include:
Industry Overview Trends & Challenges Industry Forecast
Quarterly Industry Update Call Prep Questions Website & Media Links
Business Challenges Financial Information Glossary & Acronyms
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Excerpt from Recreational Vehicle Parks Industry Profile

Companies in this industry operate facilities to accommodate campers using tents, travel trailers, and recreational vehicles (RVs). Major companies include Kampgrounds of America (KOA) and Thousand Trails (both based in the US), as well as Discovery Holiday Parks (Australia); Siblu (France); and the UK-based Camping and Caravanning Club, Park Resorts, and Parkdean Holiday Parks.

Outside the US, RV camping (or caravanning, as it is often called in Europe) is popular in countries such as the UK, Australia, Canada, France, Germany, Italy, and Spain. RVs are growing in popularity in China as consumers spend more on vacations and leisure activities.

The US recreational vehicle parks industry includes about 4,400 RV parks and campgrounds with combined annual revenue of about $2.4 billion.

COMPETITIVE LANDSCAPE

Demand is driven by personal income and tourist travel. The profitability of individual campgrounds depends on site occupancy rate and effective marketing. Large campgrounds have advantages in diversity of site offerings and amenities. Small campgrounds can compete effectively by marketing to their target demographic and by obtaining desirable locations. The US RV parks and campgrounds industry is fragmented: the 50 largest companies account for about 30% of industry revenue. Most RV park operators are privately held, single-location companies.

PRODUCTS, OPERATIONS & TECHNOLOGY

Campground rentals account for about about 75% of industry revenue; other sources of revenue include membership fees (6%); and sales of food and beverages (4%). RV parks also generate revenue by selling fuel, souvenirs, ...

 
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