Residential Real Estate Brokerage & Management Industry Profile

Report Page Length: 10-12
Last Quarterly Update: 12/21/2020
SIC Codes: 6513, 6514, 6531
NAICS Codes: 53111, 53121, 531311
Chapters Include:
Industry Overview Trends & Challenges Industry Forecast
Quarterly Industry Update Call Prep Questions Website & Media Links
Business Challenges Financial Information Glossary & Acronyms
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Excerpt from Residential Real Estate Brokerage & Management Industry Profile

Companies in this industry act as agents or brokers in the buying and selling of residential real estate, in addition to leasing and managing residential properties. Major companies include HomeServices of America, Keller Williams, Realogy, and Re/Max (all based in the US), as well as Countrywide Group (UK), Deutsche Wohnen (Germany), FirstService (Canada), and Leopalace21 (Japan).

The world's top-performing residential real estate markets, where home values are rising the fastest, include Hungary, Luxembourg, Croatia, Slovakia, and Latvia, according to Knight Frank's Global House Price Index. Housing prices, which marked their slowest growth rate in six years in 2019, are mirroring a slower rate of growth in the global economy.

The US residential real estate brokerage and management industry includes about 260,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $300 billion.


Demand is driven by population growth and construction activity. The profitability of residential real estate brokerage and management companies depends on demand for properties and the volume of transactions they handle. Demand and volume are usually higher during periods of strong economic growth and can be negatively impacted by a recession or too much new construction. Large companies have only modest economies of scale and benefit mainly from better name recognition than smaller rivals. Small companies compete effectively by developing expertise in a single market or region.

The US industry is fragmented: the 50 ...

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