|Last Quarterly Update:||1/23/2017|
|SIC Codes:||7812, 7822|
|NAICS Codes:||51211, 51212|
|Industry Overview||Trends & Challenges||Industry Forecast|
|Quarterly Industry Update||Call Prep Questions||Website & Media Links|
|Business Challenges||Financial Information||Glossary & Acronyms|
Companies in this industry primarily produce, or produce and distribute, television programs, television commercials, or videos. Major US-based companies include the television production and distribution operations of media conglomerates CBS, Disney, NBCUniversal, Time Warner, and Twenty-First Century Fox. Leading companies based outside the US include Dutch firm Endemol Shine, UK's FremantleMedia (owned by German media conglomerate Bertelsmann), and the BBC Worldwide.
TV viewership, measured by the average amount of TV watched per day, is highest in the US, Australia, Italy, Poland, and Spain, according to Ofcom. Global industry growth is being led by digital home video platforms, including over-the-top (OTT), streaming, and video on demand services.
The US TV program production and distribution industry is part of the motion picture production and distribution industry, which includes about 15,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $65 billion.
Broadcasting of TV programs is covered in the TV Broadcast & Cable Networks industry profile. Cable TV system operators are discussed in the Telecommunication Services industry profile.
Consumer viewing patterns and spending by advertisers drive demand. The profitability of individual companies depends on effective marketing. Large companies have advantages in financing, distribution, on-staff creative and technical talent, and multiple-year contracts with key performers and directors of popular programs. Small companies can compete successfully by focusing on special topics or niche audiences. TV program production ...
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