Toy & Game Manufacturing Industry Profile

Report Page Length: 10-12
Last Quarterly Update: 4/24/2017
SIC Codes: 3942, 3944
NAICS Codes: 33993
Chapters Include:
Industry Overview Trends & Challenges Industry Forecast
Quarterly Industry Update Call Prep Questions Website & Media Links
Business Challenges Financial Information Glossary & Acronyms
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Excerpt from Toy & Game Manufacturing Industry Profile

Companies in this industry manufacture electronic and nonelectronic toys and games. Major companies include Mattel, Hasbro, and JAKKS Pacific (all based in the US), along with Geobra Brandstätter (Germany), LEGO (Denmark), Namco Bandai (Japan), and Sanrio (Japan), as well as the gaming hardware divisions of Microsoft, Nintendo, and Sony.

Global toy sales are about $90 billion, according to the Toy Industry Association. Major markets include the US, the UK, France, Germany, and Australia. China is the world's largest manufacturer of games and toys.

The US toy and game manufacturing industry includes about 550 establishments (single-location companies and units of multi-location companies) and has annual revenue of about $1.5 billion. Revenue from toy manufacturing that takes place in the US represents only a portion of revenue recorded by US-based manufacturers, which commonly arrange to have toys produced at factories in countries where costs are lower.

The industry includes manufacturers of video game consoles, which are covered in the Electronic Toys & Games Manufacturing industry profile, but does not include companies that produce software for video or computer games, which are covered in the Entertainment & Games Software industry profile.

COMPETITIVE LANDSCAPE

Growth in the population of children age 12 and younger drives demand for toys; demand for electronic gaming products is driven by personal income and product innovation. The profitability of individual companies depends on identifying market trends and marketing effectively. Large companies can ...

 
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