Toy & Hobby Stores Industry Profile

Report Page Length: 10-12
Last Quarterly Update: 4/15/2019
SIC Codes: 5945
NAICS Codes: 451120
Chapters Include:
Industry Overview Trends & Challenges Industry Forecast
Quarterly Industry Update Call Prep Questions Website & Media Links
Business Challenges Financial Information Glossary & Acronyms
View Full Sample Add To Cart

Excerpt from Toy & Hobby Stores Industry Profile

Companies in this industry operate physical retail stores that sell new toys, games, and hobby and craft supplies; some also sell products online. Major companies include GameStop, Michaels, Hobby Lobby, and AC Moore Arts & Crafts (all based in the US), as well as Citta del Sole (Italy), Hamleys (UK), LEGO Group (Denmark), and Toyworld (Australia).

The global toy market generates about $90 billion in annual revenue, according to the NPD Group. The US is the world's largest toy market, accounting for nearly 30% of total sales. Areas of growth include China and India, where rising disposable income is driving increased demand.

The US toy and hobby store industry includes about 8,100 stores with combined annual revenue of about $19 billion.


Consumer spending is a key driver of demand for toy and hobby stores. In addition, population growth among young children (under 12) drives demand for toy stores, and population growth among women 35 and older drives demand for hobby stores. The profitability of individual companies depends on the ability to generate store traffic and effective merchandising. Large companies offer wide selections and deep discounts. Small companies can compete effectively by offering specialized products, providing superior customer service, or serving a local market. The US industry is highly concentrated: the top 50 companies generate about 85% of revenue.

Toy and hobby stores compete with multiple retailers offering similar products, ...

View Full Sample Add To Cart Return to the Industry Profile Menu

Related Profiles

Here are a few profiles related to Toy & Hobby Stores that you also might be interested in viewing:

Would you or your company benefit from having unlimited access to First Research's industry intelligence tools?

Learn More About Subscription Options