Trade Show & Event Planning Services Industry Profile

Report Page Length: 10-12
Last Quarterly Update: 4/24/2017
SIC Codes: 7389
NAICS Codes: 56192
Chapters Include:
Industry Overview Trends & Challenges Industry Forecast
Quarterly Industry Update Call Prep Questions Website & Media Links
Business Challenges Financial Information Glossary & Acronyms
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Excerpt from Trade Show & Event Planning Services Industry Profile

Companies in this industry organize, manage, operate, and promote trade shows, conventions, conferences, and meetings. Major companies include Freeman and Viad (both based in the US), along with ITE Group and UBM (both based in the UK), GL events (France), and Shanghai East Best Lansheng (China).

As businesses expand internationally, trade shows and corporate events are attracting attendees from around the world. Emerging markets continue to drive global growth. The largest exhibitions market in the world is the US, followed by Germany and China, according to AMR International. Among the markets that have recently increased their exhibition capacity are China and Mexico.

The US trade show and event planning industry includes about 4,800 establishments (single-location companies or units of multi-location companies) with combined annual revenue of about $14 billion. Organizers of performing arts and sports events are not included in this industry.

COMPETITIVE LANDSCAPE

Demand is driven by overall economic activity and corporate profits. The profitability of individual companies depends on managing costs, marketing shows effectively, and retaining valuable staff. Large companies have advantages of multiple locations and economies of scale in negotiating labor, transportation, and supply contracts. Small companies compete successfully by delivering superior customer service that drives repeat business. The US industry is fragmented: the top 50 companies generate slightly less than 50% of revenue.

PRODUCTS, OPERATIONS & TECHNOLOGY

Events typically include presentations and workshops; an exhibition area for vendors to promote their products and services; ...

 
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