Vitamin, Nutritional Supplement & Other Health-Related Product Manufacturing Industry Profile

Report Page Length: 10-12
Last Quarterly Update: 11/26/2018
SIC Codes: 2833
NAICS Codes: 325411
Chapters Include:
Industry Overview Trends & Challenges Industry Forecast
Quarterly Industry Update Call Prep Questions Website & Media Links
Business Challenges Financial Information Glossary & Acronyms
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Excerpt from Vitamin, Nutritional Supplement & Other Health-Related Product Manufacturing Industry Profile

Companies in this industry develop and manufacture vitamins, nutritional supplements, herbal remedies, and other natural health products. Major companies include Amway, Herbalife, Nature's Bounty, and USANA (based in the US), as well as Arkopharma (France), Nelsons (UK), Tongrentang (China), and divisions of companies such as Pfizer and Procter & Gamble.

The global vitamin and nutritional supplement industry has annual retail sales of about $120 billion, according to Nutrition Business Journal. Growth is strongest in emerging markets such as China, India, and Brazil that have expanding middle-class and elderly populations.

The US vitamin and nutritional supplement industry includes about 500 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $12 billion. Companies in this industry also manufacture uncompounded medicinal chemicals for use by pharmaceutical manufacturers.

COMPETITIVE LANDSCAPE

Demand for vitamins and nutritional supplements is driven by demographics, acceptance of natural medicines, and the desire to maintain long-term health. The profitability of individual companies depends on the ability to develop superior products. Large companies benefit from economies of scale of manufacturing, research, and marketing. Small companies can compete effectively by specializing in niche nutritional products, or through advanced product development efforts. The US industry is highly concentrated: the top 50 companies account for more than 80% of revenue.

Exports account for about 20% of US production. Major export markets for US vitamins include Canada, Mexico, the Netherlands, and China. Imports ...

 
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