Health Fund-raising Organizations Industry Profile

Organizations in this industry raise money for disease research, disease prevention, health education, and patient services. Major organizations include the American Cancer Society, American Heart Association, Cystic Fibrosis Foundation, March of Dimes, and Muscular Dystrophy Association (all based in the US), along with Cancer Research UK, SickKids Foundation (Canada), and The Global Fund to Fight AIDS, Tuberculosis, and Malaria (Switzerland).

The global development assistance for health during the COVID-19 peak, totaled about $7.8 trillion in 2020, according to the Institute for Health Metrics and Evaluation (IHME). Organizations based in the US are the leading providers of development assistance, followed by organizations based in the UK and Germany. Many global health fund-raising organizations focus on fulfilling the United Nations' Sustainable Development Goals, which include improving maternal, neonatal, and adolescent health, and ending AIDS, tuberculosis, and malaria by 2030.

The US health fund-raising industry consists of about 4,300 establishments (single-location organizations and units of multi-location organizations) with combined annual revenue of about $20 billion.

COMPETITIVE LANDSCAPE

The revenue of health fund-raising organizations depends on consumer income and consumer profits. The long-term viability of individual organizations depends on strong marketing and public perceptions of usefulness. Large organizations have advantages in name recognition. Small organizations can compete successfully through superior marketing or by having a wealthy sponsor. The US industry is concentrated: the 50 largest organizations account for about 60% of revenue.

Competition for health-related charitable ...