Newspaper Publishers Industry Profile

Report Page Length: 10-12
Last Quarterly Update: 5/27/2019
SIC Codes: 2711
NAICS Codes: 51111
Chapters Include:
Industry Overview Trends & Challenges Industry Forecast
Quarterly Industry Update Call Prep Questions Website & Media Links
Business Challenges Financial Information Glossary & Acronyms
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Excerpt from Newspaper Publishers Industry Profile

Companies in this industry publish newspapers in print and digital forms. Major companies include US-based Advance Publications, Gannett, MediaNews Group, and News Corporation, as well as Germany's Axel Springer, Japan's Asahi Shimbun, and the UK's Daily Mail and General Trust.

Global newspaper annual revenue from circulation (subscription and single-copy sales) and advertising is an estimated $153 billion, according to the World Association of Newspapers and News Publishers (WAN-IFRA). About 2.7 billion adults read newspapers in print. Daily print newspaper circulation is declining in Australia, the Americas, and Europe. Asia is the only continent that has reported recent growth in daily print newspaper circulation. India is a particularly strong market.

The US newspaper publishing industry includes about 7,500 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $23 billion.


Corporate spending on advertising and consumer disposable income drive demand. The profitability of individual companies depends on effective marketing and efficient operations. Large companies benefit from economies of scale in administration and by providing a range of outlets for advertisers. Small publishers can compete successfully by serving desirable markets. The US industry is concentrated: the top 50 companies generate about 75% of revenue.

Competition for reader attention and advertiser spending comes from companies in other media that provide news and entertainment, including television and radio broadcasters, providers of internet search and content, and magazine publishers. Falling subscriber counts ...

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