Commercial Printing Industry Profile

Report Page Length: 10-12
Last Quarterly Update: 7/24/2017
SIC Codes: 2732, 2752, 2754, 2759
NAICS Codes: 3231
Chapters Include:
Industry Overview Trends & Challenges Industry Forecast
Quarterly Industry Update Call Prep Questions Website & Media Links
Business Challenges Financial Information Glossary & Acronyms
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Excerpt from Commercial Printing Industry Profile

Companies in this industry engage in printing on apparel and textile products, glass, metal, paper, and plastic; they may also provide support services such as typesetting, platemaking, and book binding. Major companies include Cenveo, Quad/Graphics, and RR Donnelley (all based in the US), as well as arvato (Germany), Cimpress (the Netherlands), Dai Nippon Printing and Toppan Printing (Japan), and Transcontinental (Canada).

The global commercial printing industry generates about $825 billion in annual revenue and is forecast to experience annual growth of 2% through 2020, according to Smithers Pira. Rising demand in emerging economies, package printing, digital print, and value-added services are expected to drive growth.

The US commercial printing industry includes about 26,000 companies with combined annual revenue of about $82 billion. Companies in the industry may print books or periodicals, but book, magazine, and newspaper publishing are covered in separate industry profiles.


Demand is driven by advertising and product needs of business customers. The profitability of individual companies is closely linked to effective sales operations. Large companies have scale advantages in buying materials like paper and ink, serving large customers with regional or national needs, and making efficient use of expensive presses. Small companies can compete effectively by offering better local service in a specific product category. The US commercial printing industry is fragmented: the top 50 companies account for about 35% of revenue.

Digital technology has changed the competitive landscape ...

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