Internet Publishing, Broadcasting & Search Portals Industry Profile

Report Page Length: 10-12
Last Quarterly Update: 4/16/2018
SIC Codes: 2711, 2721, 2731, 2741
NAICS Codes: 519130
Chapters Include:
Industry Overview Trends & Challenges Industry Forecast
Quarterly Industry Update Call Prep Questions Website & Media Links
Business Challenges Financial Information Glossary & Acronyms
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Excerpt from Internet Publishing, Broadcasting & Search Portals Industry Profile

Companies in this industry publish content on the internet or operate websites designed to help people find content online. Major companies include Facebook, Google, IAC, and Twitter (all based in the US), as well as Baidu, NetEase, and Tencent (all based in China) and South Korea's NAVER.

Global internet publishing, broadcasting, and search companies cater to a potential customer base of more than 3.5 billion internet users worldwide. Top regions include Asia/Pacific (50% of worldwide internet users), the Americas (about 20%), and Europe (nearly 15%), according to the International Telecommunications Union. Use of the internet continues to expand globally, especially in developing nations.

The US internet publishing, broadcasting, and search portal industry includes more than 7,800 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $158 billion.

COMPETITIVE LANDSCAPE

The profitability of individual companies depends on their ability to deliver relevant entertainment and information to the most people, and to offer advertisers desirable target markets. Advertising is a major source of industry revenue, accounting for more than half of US revenue.

Google holds the largest share in the US, attracting some 40% of total US digital advertising spending, according to eMarketer. Facebook holds the second-largest share, with about 20%. The US industry is highly concentrated: the top 50 companies account for about 80% of revenue. Sites and services owned and operated by Facebook and Google, such ...

 
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