Media Industry Profile

Report Page Length: 10-12
Last Quarterly Update: 8/7/2017
SIC Codes: 271 , 272 , 273 , 274 , 48 , 7372, 7375, 7383, 8231
NAICS Codes: 51
Chapters Include:
Industry Overview Trends & Challenges Industry Forecast
Quarterly Industry Update Call Prep Questions Website & Media Links
Business Challenges Financial Information Glossary & Acronyms
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Excerpt from Media Industry Profile

Companies in this industry produce, process, or distribute information and entertainment content for books and newspapers, motion pictures and music recordings, and radio and TV programming, as well as for the internet and software. In the US, the media industry is dominated by six conglomerates: CBS Corp, Comcast, Disney, Time Warner, Twenty-First Century Fox, and Viacom. Major international companies include Germany's Bertelsmann and France's Lagardère and Vivendi.

Globally, the media industry generates more than $4 trillion in annual revenue. Asia/Pacific accounts for the largest share of spending on media, followed by North America and Western Europe, according to McKinsey & Company. Looking ahead, the strongest revenue growth is expected to come from Asia/Pacific and Latin American markets, where growing middle class populations are boosting media spending. Growth in Brazil and China is expected to slow, however.

The US media industry includes about 138,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of more than $1.4 trillion.

Software publishing and telecommunications services, which are included in this industry, are covered further in separate industry profiles.


Demand is driven by consumer spending and leisure time. The profitability of individual companies depends on effective marketing and creative capital. Large companies have advantages in distribution because they can reach mass audiences through multiple channels. Small companies can compete effectively by targeting narrow audience segments with niche products. The US industry ...

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