Business Intelligence Software Industry Profile

Companies in this industry design, develop, publish, and support software used to collect, store, report, and analyze data from various operations of a business. Major companies include Confluence, Insightsoftware, MicroStrategy, Qlik, SAS Institute, and Tableau Software (all based in the US), as well as divisions of IBM, Microsoft, Oracle, and SAP.

Worldwide, business intelligence software companies generated about $23 billion in 2021, according to Gartner; the value is set to rise to about $30 billion by 2022. North America represents the largest BI software market, and is expected to hold the largest share. Asia Pacific will experience highest growth, particularly in China and India to meet rising demand. The US business intelligence software includes about 14,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $300 billion.

The business intelligence software industry is a subset of the computer software industry, which is covered in a separate industry profile.

COMPETITIVE LANDSCAPE

Demand is driven by corporate spending. The profitability of individual companies depends on technical expertise and effective marketing. Large companies have economies of scale in development, marketing, and distribution. Smaller companies can compete effectively by targeting niche markets or developing new technology. The US business intelligence software industry is concentrated: the 50 largest firms account for about 70% of revenue.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major products include business intelligence (BI) platforms and corporate performance management (CPM) suites, as well as ...