About First Research

First Research is the leading provider of market analysis tools that help you perform faster and smarter, open doors and close more deals. First Research performs the “heavy lifting” by synthesizing hundreds of sources into an easy to digest format a sales person can consume quickly to better understand a prospect’s or client’s business issues. Our customers include leading companies in banking, accounting, technology, telecommunications, business process outsourcing, and professional and business services. Used by thousands of sales and marketing professionals, First Research can benefit any organization that has prospects in multiple industries.

Our product is supported by a team of industry specialists, many of which have advanced degrees and 10-20 years experience in business writing about companies and industries, with deep knowledge in specific areas such as banking and finance, computers and telecommunication, manufacturing, media, retail, and real estate.

First Research was founded in 1998 by a sales professional in the financial services industry who recognized a direct correlation between time spent on industry research and the success of the sales call. The company was bought in 2007 by Dun & Bradstreet and merged with Hoover's, the leading provider of online information about companies and executives. Dun & Bradstreet, Hoover's, and First Research offer product solutions that connect the dots, making business information accessible, meaningful, and actionable -- saving customers time and money.

Today First Research, located in Austin, Texas, offers customers industry research reports covering over 1000 industry segments. Many of our profiles include in-depth international industry information, creating a comprehensive suite of data that is continuously updated to ensure content is both timely and top of mind.

More about Hoovers and Dun & Bradstreet:

Hoover’s offers proprietary business information through our online platform and integrated workflow solutions. Whether you are looking for leads, companies, or industries, our data on more than 85 million corporations, 100 million people, and 1,000 industries fuels powerful data cleansing, analysis, list building, and corporate linkage capabilities that accelerate your sales and marketing cycles.

For more about Hoovers, visit Hoovers.com.

Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly 90 percent of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics.

For more about Dun & Bradstreet, visit DNB.com.

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