Fitness Equipment Manufacturing Industry Profile

Companies in this industry manufacture exercise equipment such as treadmills, exercise bicycles, resistance machinery, and weights and weightlifting equipment. Major companies include: Cybex International and Life Fitness, iFit, Nautilus, and Peloton Interactive (all based in the US); as well as Amer Sports (Finland); Dyaco International and Johnson Health Tech (both based in Taiwan); Nantong Yida Sports (China); Northern Lights (Canada); and Schnell Trainingsgeräte (Germany).

Worldwide, the rise of obesity and incidence of weight-related health problems such as diabetes, hypertension, and heart disease increase the concern about health and drives use of fitness equipment. Global sales of at-home fitness equipment are expected to have a compound annual growth rate of 5.8% by 2032, according to the Fortune Business Insights. Besides North America, markets such as the Asia/Pacific region, Latin America, and the Middle East drive growth.

The US fitness equipment manufacturing industry, a subset of the sporting goods manufacturing industry, includes about 1,600 establishments (single-location companies or units of multi-location companies) with combined annual revenue of about $10 billion.

COMPETITIVE LANDSCAPE

Demand is driven by consumer income and demographic trends. The profitability of individual companies depends on unique product designs and effective marketing. Large companies have some advantages in brand recognition, but small companies can compete effectively by building unique products.

The US sporting and athletic goods manufacturing industry, which includes makers of fitness equipment, is concentrated: the top 50 companies account for ...