Lawn & Garden Tractor & Equipment Manufacturing Industry Profile

Companies in this industry manufacture lawn tractors, lawn mowers, and other powered lawn and garden equipment. Top companies include Briggs & Stratton, Deere, MTD Products, and Toro (all based in the US), as well as Emak (Italy), Honda and Kubota (both of Japan), and Husqvarna (Sweden).

The market size of lawn and gardening equipment are forecast to reach over 47 million units by 2026, according to Statista. Rising GDP and incomes in Western markets, as well as emerging middle classes in developing countries, are key growth drivers.

The US lawn tractor and other powered lawn and garden equipment manufacturing industry includes about 170 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $8 billion.

COMPETITIVE LANDSCAPE

Demand is driven by consumer spending. The profitability of individual companies depends on effective marketing, efficient production, and product innovation. Large companies have economies of scale in purchasing and production. Small firms can compete by making specialty products. The industry is highly concentrated: in both segments the top 50 companies account for more than 95% of industry revenue.

Top exporters of powered mowers, lawn mowers, and horizontal cutting devices include China, the US, Germany, Austria, and Italy, according to the Observatory of Economic Complexity (OEC).

PRODUCTS, OPERATIONS & TECHNOLOGY

Riding and nonriding lawn, garden, and snow equipment account for a significant part of the industry's revenue at about 40%, each. This is followed by lawn tractors and riding ...