Motorcycle Dealers Industry Profile

Report Page Length: 10-12
Last Quarterly Update: 8/28/2023
SIC Codes: 5571
NAICS Codes: 441228
Chapters Include:
Industry Overview Trends & Challenges Industry Forecast
Quarterly Industry Update Call Prep Questions Website & Media Links
Business Challenges Financial Information Glossary & Acronyms
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Excerpt from Motorcycle Dealers Industry Profile

Companies in this industry sell new and used motorcycles, scooters, motorbikes, all-terrain vehicles, personal watercraft, and other motor vehicles; they also may offer repair services, parts, and accessories. No major companies dominate the industry; most have a single retail outlet.

Global sales for motorcycles were about $60 million in 2021, up 8.5% from the previous year. If the electric scooter and motorcycle sold in 2021 were over 10 million for the first time, in 2028 this segment will boom at over 30 million, driving up the entire industry., according to MotorCycles Data. Demand is expected to be driven primarily by urbanization and industrialization in emerging markets, as well as by rising interest in electric motorcycles and bicycles.

The US motorcycle dealer industry includes about 7,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $30 billion.


Discretionary personal income and interest rates drive demand, since motorcycles are high-ticket purchases and often financed. The profitability of individual companies depends on volume and sales of higher-margin goods like heavyweight motorcycles. Large dealers have advantages in broad inventory selections and negotiating power with manufacturers. Small dealers can compete effectively by providing superior customer service or offering unique services, like bike customization.

Major companies include private market sellers, other recreational vehicle dealers, service center chains, and independent service shops. The US industry is highly fragmented: the 50 largest companies generate ...

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