Recreational Vehicle Parks Industry Profile

Companies in this industry operate facilities to accommodate campers using tents, travel trailers, and recreational vehicles (RVs). Major companies include Kampgrounds of America (KOA) and Thousand Trails (both based in the US), as well as Camping and Caravanning Club and Parkdean Resorts (both based In the UK), Discovery Holiday Parks (Australia), and Siblu (France).

The global camping and caravanning market is forecast to reach more than $92 billion in 2028, at compound annual growth rate (CAGR) of 6.1%, according to the Business Research Company. Outside the US, RV camping (caravanning, as it is often called in Europe) is popular in countries including Canada, Australia, New Zealand, Norway, and Iceland, according to RV.com. RVs are growing in popularity in China as consumers spend more on vacations and leisure activities.

The US recreational vehicle parks industry includes about 4,500 RV parks and campgrounds with combined annual revenue of about $3 billion.

COMPETITIVE LANDSCAPE

Demand is driven by personal income and tourist travel. The profitability of individual campgrounds depends on site occupancy rate and effective marketing. Large campgrounds have advantages in diversity of site offerings and amenities. Small campgrounds can compete effectively by marketing to their target demographic and by obtaining desirable locations. The US RV parks and campgrounds industry is fragmented: the 50 largest companies account for about 30% of industry revenue. Most RV park operators are privately held, single-location companies.