Sporting Goods Manufacturing Industry Profile

Companies in this industry manufacture sporting and athletic goods, including sports and fitness equipment. Major companies include Acushnet Holdings, BRG Sports, Callaway Golf, iFIT Health & Fitness, and Russell Athletic (all based in the US), as well as Amer Sports (Finland), Decathlon (France), Head (Netherlands), and Mizuno (Japan).

The global sporting goods has a value of $172 billion in 2024 and is expected to reach about a 5.86% CAGR from 2024 to 2028, according to Statista. The largest region in global sporting goods is Asia Pacific (APAC) with $90 billion of revenue in 2024. The second largest region is Europe, Middle East, and Africa (EMEA) with $47 billion in revenue.

The US sporting goods manufacturing industry includes about 1,600 establishments (single-location companies or units of multi-location companies) with combined annual revenue of about $10 billion. Manufacturing of athletic apparel and footwear, which is not included in the industry, is covered in separate industry profiles.

COMPETITIVE LANDSCAPE

Sporting goods manufacturers align their distribution, sales, and marketing strategies with the demands and trends of the sporting retail section. Major big-box chains have gained leverage over suppliers as they acquire smaller retailers that have fallen into bankruptcy. Large sports equipment manufacturers are increasingly selling products directly to consumers through their own websites, which allow them to offer lower prices or reap higher profit margins by bypassing retailers. The industry competes with vertically integrated retailers that manufacture ...