Trade Show & Event Planning Services Industry Profile

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Excerpt from Trade Show & Event Planning Services Industry Profile

Companies in this industry organize, manage, operate, and promote trade shows, conventions, conferences, and meetings. Major companies include Freeman Company and Viad (both based in the US), along with Hyve Group, Informa Markets, and Reed Exhibitions (all based in the UK), and GL events (France).

As businesses expand internationally, trade shows and corporate events are attracting attendees from around the world. Emerging markets continue to drive global growth. The global exhibition market is forecast to reach more than $50 billion at a 3% compound annual growth rate (CAGR) during the 2019 - 2025 forecast period, according to Market Watch. The largest market for exhibitions is the US, followed by Germany and China. Event organizers seeking new global growth opportunities should consider Singapore, Thailand, Malaysia, Vietnam, Macau, and the Philippines.

The US trade show and event planning industry includes about 5,300 establishments (single-location companies or units of multi-location companies) with combined annual revenue of about $16 billion. Organizers of performing arts and sports events are not included in this industry.

COMPETITIVE LANDSCAPE

Demand is driven by overall economic activity and corporate profits. The profitability of individual companies depends on managing costs, marketing shows effectively, and retaining key staff members. Large companies have advantages of multiple locations and economies of scale in negotiating labor, transportation, and supply contracts. Small companies compete successfully by delivering superior customer service that drives repeat business. The US industry is ...

 
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