Electronic Toys & Games Manufacturing Industry Profile

Companies in this industry manufacture electronic toys and games, including video game consoles. Major companies include console makers Microsoft (based in the US), Nintendo (Japan), and Sony (Japan), as well as peripheral providers such as Bigben (France), Nyko (US), and Logitech (Switzerland).

Global video game revenue, an indicator of game console demand, is forecast to generate about $200 billion through 2026, according to Newzoo. It is fueled by the world's largest video game markets by revenue: China, the US, and Japan, according to Statista.

The US doll, toy, and game manufacturing industry, which includes electronic toys & games manufacturing, includes about 500 establishments with a combined annual revenue of $1.6 billion.

Entertainment and games software and manufacturing of personal computers (PCs) used for gaming are covered in separate industry profiles.

COMPETITIVE LANDSCAPE

Demand is driven by personal income and product innovation. The profitability of individual companies depends on effective marketing, competitive product design, and manufacturing efficiency. Market success drives additional revenue via royalties paid by third-party game developers. The US video game console industry is highly concentrated: the top 50 companies account for more than 80% of the industry's revenue.

Electronic gaming products compete with PCs, TV, home entertainment set-top boxes, smartphones and tablets, and other forms of electronic and nonelectronic entertainment for consumer leisure time.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major products in the industry includes nonelectronic games and puzzles, which account for about 20% of the industry's ...