Motorcycle Manufacturing Industry Profile

Companies in this industry manufacture motorcycles, mopeds, and motor scooters. Major companies include Jiangmen Dachangjiang Group, Lifan Industry (Group), Loncin Motor, and Zongshen Industrial Group (all based in China); BMW (Germany); Harley-Davidson and Polaris (the US); Hero MotoCorp (India); Honda, Kawasaki, Suzuki, and Yamaha (Japan).

Revenue for the global motorcycle manufacturing industry is expected to grow by more than 4% per year through 2024, according to The Freedonia Group. Leading countries for motorcycle manufacturing include China, Germany, and Japan, according to Worlds Top Exports.

The US motorcycle manufacturing industry includes about 430 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $7 billion.

COMPETITIVE LANDSCAPE

Personal income?and?interest rates?drive demand. The profitability of individual companies depends on volume and sales of high-margin accessories and add-ons. Large companies enjoy economies of scale in purchasing and in maintaining dealer networks. Small manufacturers compete by offering highly customized products. The US industry is highly concentrated with top 50 companies accounting for about 95% of the industry's revenue.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major products include bicycles and other cycles accounting for more than 5% of the industry's revenue, followed by bicycle, unicycle, and adult tricycle parts. Other revenue sources include the wholesale sales of sporting and recreational equipment, as well as warehousing and storage services.

Motorcycles are typically produced on assembly lines, similar to how the auto industry makes cars. Parts are received from outside sources (either third-party companies ...