Newspaper Publishers Industry Profile

Report Page Length: 10-12
Last Quarterly Update: 3/25/2024
SIC Codes: 2711
NAICS Codes: 51311
Chapters Include:
Industry Overview Trends & Challenges Industry Forecast
Quarterly Industry Update Call Prep Questions Website & Media Links
Business Challenges Financial Information Glossary & Acronyms
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Excerpt from Newspaper Publishers Industry Profile

Companies in this industry are engaged in operations like producing and distributing newspapers, and also include writing news and selling advertisements. The newspapers published are in both print and digital forms. Major companies include Gannett, McClatchy, and News Corp (all based in the US). Other major companies outside the US are Asahi Shimbun (Japan), Axel Springer (Germany), and the Daily Mail and General Trust (UK).

For print newspaper and magazines globally, revenue is expected to drop 13.05% from 2023's $127.20 billion to $110.60 billion by 2027, according to Wordsrated. In 2022, estimated total U.S. daily newspaper circulation (print and digital combined) was 20.9 million for both weekday and Sunday, down 8% and 10% respectively from 2021, according to Pew Research Center.

The US newspaper publishing industry includes about 7,300 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $26 billion.


Corporate spending on advertising and consumer disposable income drive demand. The profitability of individual companies depends on effective marketing and efficient operations. Large companies benefit from economies of scale in administration and by providing a range of outlets for advertisers. Small publishers can compete successfully by serving desirable markets. The US industry is concentrated: the top 50 companies generate about 75% of revenue.

Competition for reader attention and advertiser spending comes from companies in other media that provide news and entertainment, including television and radio broadcasters, providers ...

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