Sign Manufacturing Industry Profile

Companies in this industry make signs used primarily to convey information and display advertising messages. Major companies include Brady Corporation, Daktronics, and Visual Graphic Systems (all based in the US), as well as Marahrens Group (Germany) and Shingokizai (Japan). The industry also includes the large electronic display divisions of major electronics manufacturers such as Panasonic (Japan) and Samsung (South Korea). Producers of paper and paperboard signs are not included in the industry.

The global digital signage market is forecast to reach about $30 billion by 2030 at a CAGR of about 7% from the 2023-2030 forecast period, according to Maximize Market Research. Worldwide, sign manufacturing activity tends to be concentrated in countries with advanced economies, or in rapidly emerging markets.

The sign manufacturing industry in the US includes about 6,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $13 billion.

COMPETITIVE LANDSCAPE

Demand for signs is driven by government spending on transit infrastructure, new nonresidential construction, and advertising spending. The profitability of individual companies depends on quality of workmanship and materials, customer service, and price. Large companies have advantages in purchasing power for raw materials, and they can more easily serve national accounts. Small companies can compete effectively through offering more personalized service. The US industry is fragmented: the 50 largest companies account for about 30% of industry revenue.

PRODUCTS, OPERATIONS & TECHNOLOGY

Typical products include roadway and traffic information signs; on-premises ...