TV Program Production & Distribution Industry Profile

Companies in this industry primarily produce, or produce and distribute, television programs, television commercials, or videos. Major US-based companies include the television production and distribution operations of Disney, NBCUniversal, Paramount, Sony Pictures, and WarnerMedia. Newer, but increasingly significant, entrants in the field include streaming services Amazon Studios and Netflix. Leading companies based outside the US include Fremantle UK and ITV (both based in the UK).

Global TV viewership is expected to reach about 5.69 billion by 2027, according to Statista. Global industry growth is being led by digital home video platforms, including over-the-top (OTT), streaming, and video on demand services.

The US TV program production and distribution industry is part of the motion picture production and distribution industry, which includes about 15,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $67 billion.

Broadcasting of TV programs is covered in the TV Broadcast & Cable Networks industry profile. Cable TV system operators are discussed in the Telecommunication Services industry profile.

COMPETITIVE LANDSCAPE

Consumer viewing patterns and spending by advertisers drive demand. The profitability of individual companies depends on effective marketing. Large companies have advantages in financing, distribution, on-staff creative and technical talent, and multiple-year contracts with key performers and directors of popular programs. Small companies can compete successfully by focusing on special topics or niche audiences. TV program production and distribution is part of the ...