Trade Show & Event Planning Services Industry Profile

Companies in this industry organize, manage, operate, and promote trade shows, conventions, conferences, and meetings. Major companies include Freeman Company and Viad (both based in the US); Hyve Group, Informa Markets, and Reed Exhibitions (all based in the UK); and GL events (France).

As businesses expand internationally, trade shows and corporate events are attracting attendees from around the world. Emerging markets continue to drive global growth. The global exhibit market is expected to reach $50 billion at a 4% compound annual growth rate (CAGR) between 2022-2027 forecast period, according to the Market Data Forecast. The largest market for exhibitions is the US, followed by Germany and China, according to Arizton.

The US trade show and event planning industry includes about 5,000 establishments (single-location companies or units of multi-location companies) with combined annual revenue of about $16 billion. Organizers of performing arts and sports events are not included in this industry.

COMPETITIVE LANDSCAPE

Demand is driven by overall economic activity and corporate profits. The profitability of individual companies depends on managing costs, marketing shows effectively, and retaining key staff members. Large companies have advantages of multiple locations and economies of scale in negotiating labor, transportation, and supply contracts. Small companies compete successfully by delivering superior customer service that drives repeat business. The US industry is fragmented: the top 50 companies generate slightly less than 50% of revenue.

PRODUCTS, OPERATIONS & TECHNOLOGY

Events typically include presentations and workshops; an exhibition ...