Film & Video Industry Profile

Companies in this industry comprise of establishments primarily engaged in production and/or distribution of motion pictures, videos, television programs, commercials or the postproduction and related services. Major US companies include Disney, NBCUniversal (owned by Comcast), Paramount, and Warner Bros Discovery. Major companies outside the US include Bertelsmann and ProSiebenSat1 Media (both based in Germany) and Vivendi (France).

Total global spending on entertainment and media (E&M), including film, television, internet, radio, publishing, and video games, rose to 5% in about $3 trillion in 2023 and is expected to have a compound annual growth rate (CAGR) of about 4% between 2023 and 2027, reaching about $3.4 billion, according to PwC. The largest market throughout the forecast period will continue to be the US.

The US film and video industry includes about 22,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $90 billion.

Movie theaters and the production and distribution of motion pictures and television programs are included in the industry and are also discussed in separate profiles. Radio and television broadcasting and cable and other television networks, which are not included in the industry, are covered separately.

COMPETITIVE LANDSCAPE

Demand is driven by consumer spending and leisure time. The profitability of individual companies depends on creativity, marketing, and distribution. Large companies have advantages in financing, wide distribution networks, and marketing expertise. Small companies can compete successfully by focusing on ...