Toy & Game Manufacturing Industry Profile

Companies in the industry primarily engage in manufacturing complete dolls, doll parts, doll clothes, action figures, toys, games (including electronic), hobby kits, and children's vehicles. Major companies include Hasbro, JAKKS Pacific, Mattel (all based in the US), along with Bandai Namco and Sanrio (both based in Japan), Geobra Brandstätter (Germany), LEGO (Denmark), as well as the gaming hardware divisions of Microsoft, Nintendo, and Sony.

The global market for toys and games is about $355 billion in 2021, at a 2.86% compound annual growth rate (CAGR) over the 2021-2026 forecast period, according to Statista. China is the world's largest manufacturer of games and toys, with a revenue of about $75 billion in 2021.

The US toy and game manufacturing industry includes about 500 establishments (single-location companies and units of multi-location companies) and has annual revenue of about $1.6 billion. Revenue from toy manufacturing that takes place in the US represents only a portion of revenue recorded by US-based manufacturers, which commonly arrange to have toys produced at factories in countries where costs are lower.

The industry includes manufacturers of video game consoles, which are covered in the Electronic Toys & Games Manufacturing industry profile, but does not include companies that produce software for video or computer games, which are covered in the Entertainment & Games Software industry profile.

COMPETITIVE LANDSCAPE

Growth in the population of children age 12 and younger drives demand for toys; ...