Toy & Game Manufacturing Industry Profile

Companies in this industry primarily engage in manufacturing complete dolls, doll parts, doll clothes, action figures, toys, games (including electronic), hobby kits, and children's vehicles. Major companies include Hasbro, JAKKS Pacific, and Mattel (all based in the US), along with Bandai Namco and Sanrio (both based in Japan), Geobra Brandstätter (Germany), and LEGO (Denmark), as well as the gaming hardware divisions of Microsoft, Nintendo, and Sony.

The global market for toys and games is about $132 billion by the end of 2025 and is expected to grow an annual growth rate of 2.42% between 2025 and 2029, according to Statista. The US is the world's largest manufacturer of games and toys, with a projected revenue of about $41.7 billion in 2025.

The US toy and game manufacturing industry includes about 500 establishments (single-location companies and units of multi-location companies) and has annual revenue of about $1.6 billion. Revenue from toy manufacturing that takes place in the US represents only a portion of revenue recorded by US-based manufacturers, which commonly arrange to have toys produced at factories in countries where costs are lower.

The industry includes manufacturers of video game consoles, which are covered in the Electronic Toys & Games Manufacturing industry profile, but does not include companies that produce software for video or computer games, which are covered in the Entertainment & Games Software industry profile.