Wineries Industry Profile

Companies in this industry make wine and brandies either from grapes that they grow or that are grown elsewhere. Major companies include Bronco Wine Company, Constellation Brands, E&J Gallo Winery, Jackson Family Wines, and The Wine Group (all based in the US); as well as Concha y Toro (Chile), Heineken Beverages (South Africa), Gruppo Italiano Vini (Italy), Treasury Wine Estates (Australia), and Veuve Clicquot (France).

Global wine production reached about 260 million hectoliters in 2022 according to the International Organization of Vine and Wine (OIV). Major wine-producing countries include Italy, Spain, France, the US, and Australia.

The US winery industry includes about 4,000 producers with a combined annual revenue of about $20 billion.

COMPETITIVE LANDSCAPE

Demand for wine is driven by the restaurant and hotel industries, the level of business entertainment spending, and consumer income. A winery's profitability depends on production volume and sales price, both of which can vary from year to year. Large companies have stronger distribution channels and can enjoy significant economies of scale in production. Small wineries can compete with big-volume producers by making higher-quality wines that sell at a premium price. The US industry is concentrated: the 50 largest companies account for about 70% of revenue.

Imports are a major competitor for US wine producers, accounting for about 30% of the US market. Imports come mainly from France, Italy, New Zealand, Spain, and Australia. Major markets for ...