Florists Industry Profile

Companies in this industry sell cut flowers, floral arrangements, potted plants, and other gifts from physical retail establishments. No major companies dominate the industry. Floral order-taking services such as 1-800-FLOWERS.COM, FTD, and Teleflora (all in the US), Euroflorist (the Netherlands), and Tokyoflora.com (Japan) provide orders to independent florists but are also competitors.

The global cut flower market is forecast to reach about $50 billion by 2032, with a compound annual growth rate (CAGR) of over 5.9% between 2024 and 2032, according to Global Market Insights. Major importers of cut flowers in 2022 include Canada, Ecuador, and the European Union, according to the US Department of Agriculture (USDA).

The US florists industry includes around 13,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $5 billion.

COMPETITIVE LANDSCAPE

Demand for flowers depends on discretionary consumer spending. The profitability of individual shops depends on effective marketing. Companies focus on a local or regional market and compete based on location, price, and customer service. The US industry is highly fragmented: the 50 largest companies account for less than 10% of revenue.

Florists compete with supermarkets and mass merchandisers. When selling to business customers, they may also compete with wholesalers and sellers of artificial flowers. In addition, online sales of cut flowers are increasing. A growing segment of online sales includes non-store, direct-to-consumer businesses that aim to disrupt the traditional grower-wholesaler-florist model. ...