Nursery & Floriculture Production Industry Profile

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Excerpt from Nursery & Floriculture Production Industry Profile

Companies in this industry grow nursery and floriculture products such as flowers, nursery stock, shrubbery, trees, and seeds. Major US companies include Altman Plants, Bell Nursery, Costa Farms, Kurt Weiss Greenhouses, Metrolina Greenhouses, and Rocket Farms.

The global value of greenhouse, nursery, and flowers market is expected to grow about $400 billion in 2021, at a 7.4% compound annual growth rate (CAGR), and is forecast to reach about $540 billion in 2025 at an 8% CAGR. The largest region in the greenhouse, nursery, and flowers market was Asia Pacific, making up about 75% of the market in 2020. Western Europe was the second, accounting for about 10% of the global market. Eastern Europe was the smallest region, according to Research and Markets.

The US nursery and floriculture production industry includes about 50,000 farms with combined annual revenue of about $16 billion.


Demand is driven by consumer income, home sales and new home construction, and commercial real estate construction. The profitability of individual companies depends on anticipating demand for various types of plants, efficient distribution, and competitive pricing. Large operators have economies of scale in distribution. Small operators can compete successfully by raising specialty plants or serving a local market. The US industry is concentrated.


Products include flowers and flowering plants, shrubs, Christmas trees, sod, and seeds, as well as food plants like tomatoes. Large commercial growers concentrate on producing container-grown ...

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