Public Relations Services Industry Profile

Companies in this industry design and implement public relations campaigns; some also offer lobbying and political consulting services. The US-based Edelman is the world's largest PR firm. Major global advertising holding companies, collectively known as the "Big Four" (Omnicom, Interpublic, WPP, and Publicis), also own top PR agencies, including Weber Shandwick (Interpublic), Burson Cohn & Wolf (BCW, owned by WPP), and FleishmanHillard (Omnicom), all based in the US. Outside the US, top agencies include BlueFocus (based in China) and Brunswick (the UK), as well as MSL (owned by Publicis, based in France).

The global public relations market is expected to grow from $107 billion in 2023 to $114 billion in 2024 at a compound annual growth rate (CAGR) of 11%. The market is expected to reach nearly $150 billion in 2026 at a CAGR of 9.8%, according to The Business Research Company. Among the world's top 15 fastest-growing PR firms, four are based in the US, three in the UK, two in Germany, and one each in India, Croatia, Singapore, Russia, Canada, and Sweden.

The US public relations industry includes about 8,500 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $12.5 billion.

COMPETITIVE LANDSCAPE

Demand is driven primarily by the health of the US economy and corporate profits. The profitability of individual companies depends on the value of the creative services delivered and efficient use of personnel. ...